If you’re sending any emails, text messages, direct social media messages, or other commercial electronic messages to or from Canadian email addresses, you need to know about CASL, Canada’s Anti-Spam Legislation.
To help keep our customers informed about what the law means in practice, we reached out to Valerie Garcia, the Director of Training for RE/MAX Integra. She kindly connected us with Angela Papassotiriou, the VP of Sales and Marketing for RE/MAX Condos Plus in Toronto.
Angela’s been teaching and training on CASL recently, as the law took effect on July 1, 2014.
Below, watch any or all of a webinar on which Angela joins us to talk about how CASL affects – and can improve – your marketing. Though it’s delivered from a real estate perspective, we were joined by and there are benefits for people from all kinds of businesses and organizations.
What CASL Means for Your Marketing: 1 of 3
- Basics of the law
- Details of Implied consent
- Details of Express consent
- Basics of permission-based marketing
- Benefits of permission-based marketing
What CASL Means for Your Marketing: 2 of 3
- Strategies for permission-based marketing
- Managing your lists and database for CASL
- How BombBomb helps with CASL and permission-based marketing
What CASL Means for Your Marketing: 3 of 3
- Great question & answer session
- How often can I ask for express consent?
- What info do my forms need to include?
- How is CAN-SPAM like CASL?
- Do I need to comply with all spam laws? (convicted monologue at 18:45)
- Can I use text messages to request Express consent?
- More!
Previous CASL Posts
Basics of CASL: Canada’s Anti-Spam Law
Get Express Consent with BombBomb Forms
Easy Express Consent with BombBomb Lists
Try BombBomb Free
Click here to try BombBomb free with no credit card information required. You can send unlimited emails and video emails to up to 50 different people for 2 weeks.
Thanks to Crystal Henderson
Thanks to webinar attendee Crystal Henderson for tweeting up some highlights during the webinar and for sharing this photo.
